O'Reilly Network: What We're Doing When We Blog [Jun. 13, 2002]:

"Blog posts are short, informal, sometimes controversial, and sometimes deeply personal, no matter what topic they approach. They can be characterized by their conversational tone and unlike a more formal essay or speech, a blog post is often an opening to a discussion, rather than a full-fledged argument already arrived at. "

"When the Web began, the page was the de facto unit of measurement, and content was formatted accordingly. ...as the Web has matured, we've developed our own native format for writing online, a format that moves beyond the page paradigm: The weblog, with its smaller, more concise, unit of measurement; and the post, which utilizes the medium to its best advantage by proffering frequent updates and richly hyperlinked text. "

"What distinguishes a collection of posts from a traditional home page or Web page? Primarily it's the reverse-chronological order in which posts appear. When a reader visits a weblog, she is always confronted with the newest information at the top of the page."



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